Eric Hirshberg’s path into music remains one of the more unusual in the current singer-songwriter landscape. After building a career at the top of the entertainment and gaming industries, he has spent the last few years stepping into a far more vulnerable arena: releasing songs that wrestle with the cultural systems he once helped navigate.
His new single, “We’re All In This Alone,” continues that thread.
Following “For Real” – the Aloe Blacc collaboration that led to a national television appearance and strong press response – Hirshberg might have doubled down on anthemic uplift. Instead, he delivers a song about algorithms. Not in a tech-panel sense, but in a human one.
The lyric frames digital recommendation systems as a kind of ambient pressure. The phrase “soft tyranny” lands because it describes something most listeners recognize: the feeling of being subtly guided toward increasingly extreme or siloed content. Hirshberg’s gluten-free-to-5G example is almost humorous, but the undertone is serious.
Importantly, the song does not position itself as a manifesto. There is no call to delete your apps. The track acknowledges complicity. Everyone clicks. Everyone scrolls. The tension lives there.
From a production standpoint, “We’re All In This Alone” builds on the tonal world Hirshberg established on earlier releases. The arrangement expands with cinematic intent, yet the center of gravity remains the melody. It is radio-ready without sounding engineered for virality.
That balance mirrors the larger arc of his current project. As he prepares to release More Is Not The Answer in mid-2026, Hirshberg seems intent on interrogating the logic of scale itself. The album title hints at skepticism toward the constant push for growth, engagement, and amplification.
For an artist who once operated at the highest levels of corporate entertainment, that tension adds texture. “We’re All In This Alone” feels informed by someone who understands how systems are built, while also recognizing how they can distort the individuals moving through them.
If “For Real” introduced Hirshberg to a broader audience, this release sharpens the thesis. It suggests that his forthcoming album will lean into complexity rather than slogans.
Eric Hirshberg Online:
Spotify | Website | Facebook | Instagram | YouTube
